ChatGPT for copywriting isn't just "write a post about my product." It's prompt engineering, where every template delivers consistent results. I've been working with GPT-5 in Quantium chat for the past six months on real client projects: landing pages, email sequences, ad creatives, B2B outreach. Below are 15 prompts that actually sell.
Here's the main rule I've learned this year: ChatGPT generates exactly what you ask for. "Write a post" gets you average AI-speak, full of innovations and revolutions. "Write a post using the PAS formula, audience: product managers 28-35, pain point: sprint burnout, ToV: expert but not overly familiar, 600 characters with spaces" — that gets you text you can hand to a client without edits. The difference is in the parameters: 1 versus 6.
Each template has placeholders in square brackets. Swap in your product info, get ready-to-use copy. Describe the ToV block separately at the start of your session — it'll apply to all 15 prompts.
Before You Start: ToV Briefing
Before any copywriting prompt, give ChatGPT a tone of voice block. This cuts your revisions by two-thirds.
Brand Tone of Voice: - Voice: [expert / friendly / ironic / premium] - Address: [informal 'you' / formal 'you'] - Sentence length: [short / medium / long] - Forbidden words: revolutionary, innovative, seamless, unique - Favorite constructions: specific data/numbers, metaphors from [industry] - Audience: [age, profession, main pain point]
Landing Page Prompts: 1-3
01Landing Page Hero Block
Write a landing page hero block for [product]. Structure: 1. H1 — main promise, 6-9 words 2. Subheadline — benefit explained in one sentence 3. CTA button — verb + result, max 4 words 4. Social proof in one line Target audience: [who] Main pain point: [pain] Unique selling proposition: [USP] Key client outcome: [result] Give 5 H1 options with different angles: emotional, rational, provocative, data-driven, question-based.
02Product Long-Copy using PAS Formula
Write product long-copy using the PAS (Problem — Agitate — Solution) formula for [product]. Length: 300-400 words, 3 paragraphs. Problem (60 words): describe the client's specific pain [pain], no fluff, with a real-life example. Agitate (120 words): deepen the pain — what happens if they don't solve it, the cost, emotional consequences. Solution (180 words): present [product] as the answer. Describe 3 key benefits with numbers. End with a CTA. Audience: [who]. Tone: [ToV briefing above].
03Landing Page FAQ Block
Write an FAQ block for the [product] landing page with 6 questions. Each question should address one of these objections: 1. Price / cost 2. Complexity / time to learn 3. Security / trust 4. Comparison to competitors 5. Guarantees / returns 6. Support / what if it doesn't work out Format: Question (from the client's first-person perspective) + Answer (3-5 sentences, concise, with specifics). Tone: Calm, expert. About the product: [description] What the client gets: [result]
Email Marketing: Prompts 4-5
04Welcome Email After Registration
Write a welcome email for a new [product] user. Email goal: Lead them to the first valuable action [action]. Structure: - Subject line: 5 options, varying length and tone - Preheader: 1 line, expands on the subject - Personalized greeting - One paragraph "what I'll get" (3 specific bullet points) - One step "what to do now" (one CTA, no more) - P.S. with social proof Tone: Warm, not corporate. Length: 120-150 words of main text.
05Abandoned Cart Retargeting Email
Write an email for a retargeting sequence: a user added
[product] to their cart but didn't complete the order. 24 hours have passed.
Structure:
- Subject: Intrigue or specific benefit, not "you forgot something"
- Opener: Empathetic, not accusatory
- Product reminder: 1 key benefit + social proof (testimonial or stat)
- Urgency trigger: [discount / stock level / bonus]
- CTA: Return to purchase
- P.S. with an alternative ("didn't fit? check out [X]")
Tone: Friendly, not pushy. Length: 100 words.
Ad Creatives: 6-8
067-Slide Instagram Carousel
Write copy for a 7-slide Instagram carousel on the topic [topic]. Carousel structure: - Slide 1 (hook): Provocative headline + value promise - Slides 2-6 (the meat): One insight/thesis per slide, 15-25 words each - Slide 7 (CTA): Call to action + link in bio For each slide, provide: - Headline (3-5 words) - Main text - Visual idea Audience: [who]. Pain point: [pain]. Product: [product].
07Lead Magnet Ad Bait
Write ad copy for the lead magnet [lead magnet name]. Format: 3 ad variations, 90 characters each. Each variation's structure: - Hook (first 30 characters): Grab attention, specific benefit - Body: What they'll actually get, what's the value - CTA: "Download for free" / "Get the guide" / "Grab the template" Triggers: Free, specific result, time limit. Tone: Friendly, no exaggeration. What's inside the lead magnet: [list of contents]
08Sales Post for a Telegram Channel
Write a sales post for a Telegram channel about [product]. Keep Telegram's specifics in mind: - Short paragraphs (max 3 lines) - Emojis at the start of key points (max 3 per post) - No long intros — get straight to the point - Length: 600-900 characters with spaces - End with a button/link and a specific CTA Structure: hook (1 line) → problem (2 lines) → solution with concrete numbers (4-5 lines) → social proof (1 quote or number) → CTA with a deadline. Product: [description]. Target action: [what the reader does].
B2B and SEO: 9-11
09Cold B2B Email for LinkedIn
Write a cold email for LinkedIn, targeting a [target role] in [industry].
I offer [product/service]. Key benefit: [benefit].
Structure (85-110 words total):
- Opener: a personalized observation about their company
(placeholder [specific fact])
- Link: how it connects to a common pain point for their role
- Micro-case: "one client in [industry] got [result]
in [timeframe]"
- Soft CTA: a question instead of a meeting ("is this relevant to you?")
Tone: professional, but human. No "bothering," "picking your brain." No exaggerations.
10SEO Meta Tags for a Page
Write SEO meta tags for a page about [page topic]. Target keyword: [main keyword] LSI keywords to mix in: [keyword 1], [keyword 2], [keyword 3] Content type: [article / product / category] Provide: 1. Title — 55-60 characters, main keyword near the beginning, motivates clicks 2. Meta description — 145-155 characters, USP + CTA, natural language, no clichés 3. H1 — different from the title, expands on the topic 4. 3 Open Graph title options for social media (longer, more emotional) Level: natural, no keyword stuffing.
11Client Case Study
Write a client case study for [company] for the blog/case studies section. Length: 700-900 words. Structure: - Hook (50 words): results in numbers in the first paragraph - About the client (80 words): who they are, what they do, business size - Situation BEFORE (150 words): what wasn't working, what was the pain, numbers - Solution (250 words): what we did — no fluff, step-by-step - Result (200 words): specific metrics, client quote - CTA (50 words): "want the same results?" — button Tone: journalistic, not marketing-y. Minimal adjectives, maximum numbers and facts. Project data: [source data]
CTAs and A/B Variants: 12-14
1220 CTA Button Variations
Give me 20 CTA button text variations for [action].
Divide them into 4 groups of 5 variations:
1. Direct, with an action verb
2. Benefit-driven ("get X")
3. Personalized ("my X" / "my plan")
4. With an urgency trigger
Each variation: 2-4 words, max.
For each variation, specify the psychological trigger.
Product: [product]. Usage context: [where the button is].
1310 Headline Options for A/B Testing
Write 10 headline options for an A/B test for [product] ads. Each option uses a different formula: 1. Number + Result 2. Target Audience Question 3. Paradox / Contradiction 4. Before & After Comparison 5. Social Proof 6. Specific Pain Point 7. Lesson / Insight 8. List of Benefits 9. Urgency Trigger 10. Personal Promise Length: 6-10 words. Tone: [ToV brief from above]. For each option, specify: which audience it'll hook most.
14Rewriting Copy for a Different Target Audience
Rewrite this text for a different target audience. Original Text: [insert your text] Original TA: [who it was originally for, pain point] New TA: [who it's for now, new pain point] Keep: general structure and product facts. Change: examples, metaphors, tone, pain points, vocabulary, sentence length. Show: exactly what changed and why, as comments on each paragraph.
The Finale: Prompt 15
15Deconstructing Any Existing Copy
Break down this copy like a marketer. Tell me: [insert existing copy] 1. What formula does it use (AIDA / PAS / BAB / 4P / FAB)? 2. What psychological triggers are at play? 3. What audience is it designed for (psychographic, not demographic)? 4. What tricks/techniques can I steal for my own copy? 5. What would you improve? Name 3 specific edits. 6. Rewrite it better — but keep the same length and target audience.
What It Costs
Chatting with GPT-5 in Quantium costs 1 credit per 1000 tokens requested. A typical prompt + landing page response runs about 3-5 credits. On the Basic plan, with 3000 credits, that's 600-1000 ready-made copy pieces a month. For copywriters with a steady client flow, we recommend the Plus plan with 10,000 credits — it pays for itself with the very first project.
Related materials: ChatGPT vs Gemini vs Grok comparison, how Quantium chat memory works, marketer case study.
FAQs
Which ChatGPT model is best for copywriting?
GPT-5 handles commercial texts, keeping structure and ToV. GPT-5 Mini is great for quick tasks like headlines, A/B tests, or meta tags. Both models are available in Quantium without an extra subscription.
Should I write prompts in Russian or English?
Use the language you want for your final text. GPT-5 understands Russian prompts just as well and won't lose language nuances. "Дружелюбный" and "friendly" have different tones, for example.
How many credits does copywriting cost in Quantium?
It's 1 credit per 1000 tokens requested. A typical landing page prompt uses 3-5 credits. On the Basic plan, with 3000 credits, that's 600-1000 finished copies per month.
Can I give ChatGPT a brand's tone of voice?
Yes, you absolutely should. Create a separate ToV block with 3-5 parameters and drop it at the start of every prompt, or save it in Memory — Quantium holds context between sessions.
How do I get ChatGPT to write copy without sounding like AI?
In your prompt, ban words like "revolutionary," "innovative," or "seamless." Ask for specifics and numbers. After it generates, run it through a "rewrite naturally" prompt.
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